aimée is an independent womenswear label that appeals to the independent, sensual woman who knows her body and her mind.

The first collection developed by the team at aimée, series I – is a premium lingerie, loungewear and nightwear line, with an international, contemporary vision at its heart.

While each piece is produced and manufactured in France to the highest standard, the two designers behind the collection are British and based in London.

The brand is a joint venture from creative director Aimee McWilliams and design director Simon Paul Benton both Central Saint Martins alumni. Aimee and Simon have worked with international brands such as Balmain, Givenchy and the Richemont Group, both winning awards for their work. Their latest brand has already won The Scotland re:designed Lingerie Edit award, sponsored by APM Agency.