Hildur is known for her storytelling and her illustrations.
She creates a new, enchantment filled universe for each collection she
produces, with each one telling a new story. The stories range from
everything between Icelandic herbs and witchcraft to tales of her biker
chic grandmother who travelled across the United States with a
motorcycle gang. Forming the core of the brand are Yeoman’s magical
prints and the traditional Icelandic handcraft techniques that she
interprets in new and exciting ways.

Hildur Yeoman’s design studio is located in central Reykjavik where she
and her team strive to design clothes that both flatter and empower the
female form.