YOU PEOPLE is a detachable denim jacket brand created in London by Emmy Dayal. The core of YP is built in the power of variety , escaping conceptions and personal representation.

Emmy had personal concerns about neglecting areas of her personality/interests in order to conform to a singular style or persona. She created YOUPEOPLE to recognise that a singular person does not always have a singular interest, style or mood. Instead we can be seen as a cocktail made up of different quantities of different ingredients. From music, curiosities and cultures, to moods, views and styles. This Multi-version of you should be recognised, enjoyed and facilitated without the limitation of a product or mindset.